Maureen Dawson, as Senior Manager of Consumer Analytics and Research, infuses the voice of the consumer throughout AOL.  She is responsible for advertising effectiveness research, uncovering insights and evaluating ROI for AOL’s advertiser and agency clients.   In addition, she has worked on ground-breaking primary research initiatives spanning mobile, millennials, and seasonal shopping, sharing the findings at recent conferences such as ESOMAR Digital Dimensions in June 2014.  Maureen holds degrees from area rivals, Boston College and Boston University, and she lives in the Boston suburbs with her husband and exceedingly energetic toddler.